Wilderness Trail Bikes kicked off in Cali during the early '80s, spurred by the lack of durable products made for the new sport of mountain biking. From those modest roots, WTB has grown to become one of the most widely recognized brands in the industry, making premium saddles, wheels, tires, and components for everyone  from cross country junkies to professional downhill racers. From the world's best like Steve Peat and Fabien Barel, to the star of your local cookie-tosser uphill, riders worldwide trust WTB.  

Mill Valley, CA is at the foot of Mt. Tam, where the mountain bike was originally conceived. Wilderness Trail Bikes, also known as WTB, has been in the mix since the start, and it's the home of their corporate HQ. When you chill at the coffee shop in Mill Valley you'll see your fill of old bikes stickered with WTB and Steve Potts decals -- all indicative of how long WTB's been around. And on the new bikes you see plenty of WTB, too. WTB tires, saddles, and grips are modern-day mainstays for cyclists seeking high performance at a reasonable price.

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