Recommended Use

Activity

Material

Accessory Type

Sustainability

bottomline

The North Face

When you think of movements born in San Francisco in the late ‘60s, the high-performance outerwear movement probably isn’t at the top of your list. That is, however, exactly when and where it all began. Back then, Alpinists were forced to use equipment they picked up from the local Army surplus store. There were hardly any manufacturers focused on outdoor equipment in the private sector. That was about to change in a big way.<br><br>In 1966, Doug Tompkins and his wife Susie decided to open a high-end ski and camping gear storefront at 308 Columbus Avenue in San Francisco's North Beach. They called their shop The North Face, a nod to the storied face of the Eiger and one of the most difficult climbs in the Northern Hemisphere. The store quickly became a hangout for local outdoor enthusiasts, and the legend was born.<br><br>In 1968, Kenneth ‘Hap’ Klopp acquired The North Face and shifted the company’s focus from retail sales to the design and manufacture of outdoor clothing and equipment. The first manufacturing facility was squeezed into the back of The North Face store in Berkeley. Just a year later, a full-blown factory was opened to produce specialized gear and outerwear.<br><br>Having established itself as a leader in outdoor apparel and equipment, The North Face began to sponsor expeditions to far flung, untouched locations at every corner of the globe. This launched a proud tradition of exploration that has continued for more than 50 years and solidified the brand’s standing as a leader in the outdoor industry.<br><br>By the early ’80s, The North Face had expanded its product offering to the world of extreme skiing. Jackets, pants, gloves, and even beanies from The North Face were designed to withstand the harshest weather on the most unforgiving peaks in the world—a far cry from the mostly basic offerings from other manufacturers. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, backpacks, and tents.<br><br>The North Face entered the sportswear market in the ‘90s with its Tekware line. This innovative collection was designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. As the ‘90s drew to a close, the Half-Dome logo was a common sight at ultra-marathons. In response, The North Face launched its own line of trekking and trail-running shoes to complement its hiking, backpacking, and winter boots and to outfit the outdoor enthusiast from head to toe.<br><br>Today, almost 50 years since its humble beginnings in San Francisco, the North Face offers an extensive line of men’s and women’s outdoor gear and clothing. Whether you’re looking for a hat, a windbreaker, a down jacket, or even an expedition shelter for a month at basecamp high in the Himalayas, The North Face can provide you with gear built to meet your needs and much more.

Shop the latest The North Face jackets, coats, clothing & gear at Backcountry.com. Check out popular lines such as the Osito, Denali, Venture, and more.

The North Face - Outdoor Apparel & Gear

The North Face, like the athletes who wear it, represents strength and endurance. The North Face is the most venerable and ubiquitous brand in outerwear and equipment. Like a protected stash of powder, here are The North Face goods: waterproof shells, plush fleece jackets, warm down coats, winter boots, tents, packs, and much more. We are a preferred The North Face seller. So if you seek The North Face gear, we have the largest selection anywhere online. Shop here first to find the outerwear and equipment you're looking for.

When you think of movements born in San Francisco in the late ‘60s, the high-performance outerwear movement probably isn’t at the top of your list. That is, however, exactly when and where it all began. Back then, Alpinists were forced to use equipment they picked up from the local Army surplus store. There were hardly any manufacturers focused on outdoor equipment in the private sector. That was about to change in a big way.
<br><br>
In 1966, Doug Tompkins and his wife Susie decided to open a high-end ski and camping gear storefront at 308 Columbus Avenue in San Francisco's North Beach. They called their shop The North Face, a nod to the storied face of the Eiger and one of the most difficult climbs in the Northern Hemisphere. The store quickly became a hangout for local outdoor enthusiasts, and the legend was born.
<br><br>
In 1968, Kenneth ‘Hap’ Klopp acquired The North Face and shifted the company’s focus from retail sales to the design and manufacture of outdoor clothing and equipment. The first manufacturing facility was squeezed into the back of The North Face store in Berkeley. Just a year later, a full-blown factory was opened to produce specialized gear and outerwear.
<br><br>
Having established itself as a leader in outdoor apparel and equipment, The North Face began to sponsor expeditions to far flung, untouched locations at every corner of the globe. This launched a proud tradition of exploration that has continued for more than 50 years and solidified the brand’s standing as a leader in the outdoor industry.
<br><br>
By the early ’80s, The North Face had expanded its product offering to the world of extreme skiing. Jackets, pants, gloves, and even beanies from The North Face were designed to withstand the harshest weather on the most unforgiving peaks in the world—a far cry from the mostly basic offerings from other manufacturers. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, backpacks, and tents.
<br><br>
The North Face entered the sportswear market in the ‘90s with its Tekware line. This innovative collection was designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor enthusiasts with the ultimate fit and function. As the ‘90s drew to a close, the Half-Dome logo was a common sight at ultra-marathons. In response, The North Face launched its own line of trekking and trail-running shoes to complement its hiking, backpacking, and winter boots and to outfit the outdoor enthusiast from head to toe.
<br><br>
Today, almost 50 years since its humble beginnings in San Francisco, the North Face offers an extensive line of men’s and women’s outdoor gear and clothing. Whether you’re looking for a hat, a windbreaker, a down jacket, or even an expedition shelter for a month at basecamp high in the Himalayas, The North Face can provide you with gear built to meet your needs and much more.

Gardenia White

Lavender Fog

TNF Black

<p>With the Baby Bear Suave Oso Beanie, your little one has all the comforts of the full-sized model, but it also has bear ear details and a chin strap to help it stay in place.</p>

Responsible Collection

Style

Manufacturer Warranty

storecredits

Gardenia White, L

Gardenia White, M

Gardenia White, S

Lavender Fog, L

Lavender Fog, M

Lavender Fog, S

TNF Black, S

Suave Oso Beanie - Kids'

Backcountry, Stoic, & Basin and Range — 

Get the scoop on sales and gear

Sign Up For A Chance To Win $200;

New Arrivals

Clothing

Footwear

Accessories

Women

Gear

Kids

Apparel & Footwear

Hiking Accessories

Sleep & Shelter

Camp Accessories

Backpacks

Hike & Camp

Snowboard

Snow Essentials

Ice Climbing

Snow

Activities

Shop Ski

Shop Hike & Camp

Shop Snowboard

Top Brands

Shop The North Face

Shop Patagonia

Shop Mountain Hardwear

Brands

Current Steal

Alps Mountaineering 
Up To 50% Off

Helly Hansen Up To 60% Off

Mountain Hardwear Up To 60% Off

Outdoor Research Up To 60% Off

Brand Steals

Sunglasses Under $40

Burley D'Lite X 35% Off

Backcountry Slick Rocks Up To 70% Off 

Altra Up To 60% Off

Bargain Bin

Clearance

Featured Steals

Discount applies to full-price items only. 

By submitting this form, you agree to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) from Backcountry at the cell number provided when signing up. Consent is not a condition of any purchase. Msg frequency varies. Msg. and data rates may apply. 

First dibs on products, sales & exclusives

Sign up for text alerts & get 15% off

The North Face
Suave Oso Beanie - Kids'

The North Face Suave Oso Beanie

Tech Specs