Picture Organic

Demain Jacket - Men's

As effective as traditional waterproof, breathable garments are, it’s no secret the materials they use are hard on the environment. Picture Organic is working to change all that by producing more sustainable alternatives to traditional waterproof, breathable garments—and the Demain Jacket is one of their most sustainable, high performing jackets. A full rundown on the process would be tantamount to a chemistry lesson, so suffice to say Picture Organic uses bio-sourced materials from sugar cane, beets, and other plants to produce a hardshell fabric that’s less dependent on petroleum-based materials. What’s more, the Demain also features Picture Organic’s Xpore membrane, which is rated up to 25k/20K in terms waterproofing and breathability. All of this, of course, adds up to a more sustainable, functional jacket you can feel good about shredding pow in.